How MSPs benefit from our cloud-based backup solutions

Why security alone isn't enough

Even the strongest security stack can't guarantee zero incidents. Modern ransomware targets production systems and backup infrastructure. With 1 in 5 organizations reporting an attack on their backup infrastructure was the primary cause of a data breach, the security-only approach carries real risk.

From a client's perspective, the distinction between security and recovery doesn't matter. If systems are down or data is unavailable, the MSP is accountable. Without a secure cloud backup strategy in place, MSPs face longer recovery times, higher operational costs, and increased risk of customer churn.

The continuity gap OpenText helps MSPs close

Many SMB clients assume their data is already protected. SaaS users believe providers restore deleted files. Remote employees assume laptop data backs up automatically. Servers run critical workloads without tested recovery plans. Each of those assumptions is a gap in your clients' continuity strategy.

Those gaps can carry a real financial cost. A single hour of downtime can cost an SMB up to $5,000, and that number climbs fast when recovery takes longer than expected. When clients can't recover quickly, downtime extends, support tickets pile up, and confidence in their MSP erodes.

Turn cyber resilience into a revenue engine

You can fill the continuity gap your clients have and build a meaningful revenue stream in the process.

Our MSP partners who add backup to their portfolio see strong margins with bundle pricing up to 50%, even at low volumes. You don't need high volume to see consistent returns. There are no contracts, no minimums, and no lock-ins, so you can start where it makes sense for each client and scale as they grow.

Because backup sits within a portfolio your clients already trust, the expansion conversation is straightforward. There’s not a new vendor to justify or onboarding friction. Security establishes the relationship. Backup and recovery deepen it. Security accounts grow into full continuity clients with higher retention and lifetime value.

The OpenText three-layer cloud backup strategy

OpenText Cybersecurity delivers cloud backup services built for MSPs and the SMBs they support. Get clients protected in minutes, not days. These solutions are lightweight to manage, built to scale, and cover the three environments where SMB data lives.

SaaS backup

SaaS platforms like Microsoft 365 and Google Workspace are business critical, but the shared responsibility model leaves data protection to the customer. Native retention policies are not a substitute for true backup, and most clients don't realize that until they need to restore something.

OpenText™ Cloudally Backup provides automated protection for SaaS data with no agents to install and granular restore options, so clients recover exactly what they need, when they need it. Centralized management and unlimited retention options give you clear visibility across all customer tenants from a single view.

Endpoint backup

Endpoints are one of the most common sources of data loss in SMB environments. Lost devices, ransomware, and accidental deletions disrupt operations fast, and most backup strategies still leave endpoint backup coverage gaps.

OpenText™ Core Endpoint Backup delivers fully automated backup for laptops and desktops. Deploy protection silently across hundreds or thousands of devices, manage them centrally, and choose storage that fits each client, including secure cloud storage, public cloud, or on-premises environments.

From a single file to a full device, granular recovery gets clients quickly back up and running. Built-in compliance support covers HIPAA, GDPR, FERPA, and more. For MSPs serving regulated industries, that's a strong differentiator without added management overhead.

Server backup and recovery

Servers host the most critical business systems, and downtime carries immediate consequences. OpenText Server Backup ― Public Cloud protects these environments with the flexibility MSPs need to control costs without sacrificing performance.

It supports data backup and recovery options that scale from a single file to a full system. Forever-incremental backups reduce storage and network impact. Clients choose between their own public cloud storage accounts (Bring Your Own Cloud) for backups or secure cloud backup via OpenText-hosted storage, whichever fits their business model and compliance requirements.

When incidents occur, MSPs can achieve disaster recovery with failover directly to cloud environments for near zero downtime. They can also validate disaster recovery readiness through non-disruptive testing, all managed from the same OpenText console used for cybersecurity.

MSP spotlight: ARS Technology

ARS Technology, a long-time OpenText Cybersecurity partner, shows what pairing security with continuity looks like in practice. By standardizing on OpenText for endpoint protection, MDR, and cloud backup, ARS delivers protection, detection, and recovery through a connected portfolio.

That approach helped ARS achieve 20% year-over-year revenue growth. Clients get powerful security and peace of mind with backup in place. ARS gets stickier accounts, streamlined operations, and consistent expansion opportunities tied directly to backup services and recovery.

"Business continuity is about resilience—ensuring customers can keep running even in the face of threats or disruptions,” Alex Serrano, President and Lead Technology Consultant at ARS Technology said.

“OpenText Cybersecurity enables us to deliver that resilience by combining protection, detection, as well as data backup and recovery through a single partner.”

For customers, this means email continues during outages, data is recoverable, and threats are blocked and managed at the endpoint. For ARS, it creates a powerful differentiator while making daily operations and response simpler for clients.

Lifecycle strategy also fuels growth. Customers who start with continuity services often expand into endpoint protection and MDR. Conversely, those who begin with endpoint protection and MDR create natural opportunities to add continuity—building long-term trust and deeper integration across accounts.

Integrated coverage across security and backup

OpenText Cybersecurity makes it easy for our MSP partners to deliver security and continuity together through an integrated portfolio that works seamlessly across your customers’ environments. You’re not forced into a single, rigid toolset. Instead, OpenText Cybersecurity gives you purpose-built security and backup solutions that complement each other operationally, so your team can reduce complexity while delivering a more consistent experience to clients.

With SaaS backup, endpoint backup, and server backup aligned with your existing OpenText security services, you can protect client data wherever it lives while maintaining clear visibility and control. This approach supports a secure cloud strategy without requiring you to re-architect your operations or introduce unnecessary friction into your service delivery model.

With online backup services and cybersecurity working together, you gain faster recovery, lower operational overhead, and stronger differentiation in competitive deals. The result is a practical, repeatable way to deliver data backup and recovery that fits naturally into how you already use OpenText to protect your customers today.