Partner Ecosystem Multiplier (PEM) Study 2025

Discover how top MSPs grow with cybersecurity services that scale.

Based on real MSP partner data, the OpenText PEM report shows how you can move beyond resale and build a high-margin, recurring revenue business.

Stay ahead of cyberthreats with data-driven insights

Stay protected with critical insights on the latest malware, ransomware, and phishing trends.

  • scale-lock-scale

    How to scale recurring revenue without scaling headcount

  • What to include in a high-margin MSP security bundle

  • Why 76.8% of revenue happens after procurement

  • How OpenText supports partners with tools, training & automation

What’s inside the PEM study

The Partner Ecosystem Multiplier (PEM) study explores how OpenText MSP partners grow faster and more profitably, by delivering full-lifecycle cybersecurity services across the entire customer lifecycle stages. If you’re still relying on one-off resale, you’re leaving margin on the table. This guide shows you exactly where to find it.

$6.73

Revenue multiplier for Expert partners over three years

76.8%

Of total partner revenue occurs post-sale (Adopt & Manage stages)

35%

Of total revenue in Year 3 comes from managed services alone

Phishing gets personal

My goal has been to simplify our offerings. That has helped us move our business up the stack, which makes it less about reselling individual pieces and more about buying a solution. Getting our company as deeply integrated with all of our offerings as possible is how we cross-sell and up-sell, and how we’ve captured consistent growth.

MSP, West-Central USA

Get the PEM study today

Whether you’re just starting to bundle or looking to grow your security practice, the PEM study gives you a clear action plan for profitability.

Download the study