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How MSPs can turn strong partnerships into AI growth

What Dennis Kao’s MSP journey reveals about scaling through partnerships and monetizing AI

Keelin Conant

Keelin Conant

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Five ways MSPs can build an AI practice

  • Expand beyond licensing: Build services around readiness, deployment, adoption, training, agent development, and ongoing management.
  • Match technology to the outcome: Use Microsoft 365 Copilot, Copilot Studio, or Azure AI Foundry according to the customer’s need.
  • Prove and scale value: Establish a baseline, measure results, start with focused use cases, and expand from early wins.
  • Start with focused use cases: Solve a specific business problem, involve users early, and build momentum from measurable wins.
  • Keep evolving the practice: Continue building expertise as AI capabilities change while staying anchored to customer outcomes, adoption, and results.
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Keelin Conant

Keelin Conant

Keelin Conant is a channel sales professional at OpenText Cybersecurity, focused on helping partners accelerate growth through cybersecurity, cloud, and Microsoft-focused solutions. With a strong commitment to partner success, Keelin works closely with organizations to identify opportunities, strengthen security practices, and drive business outcomes.